Promotions and offers

Past clients still have favourite photographs they never printed. A promotion sends each of them a discount code and a link back to their gallery, for a set time.

Run a promotion

1. Open Promotions & offers in the menu, at /admin/campaigns.
2. In Run a promotion, give it a Name and a Discount (percent off

prints, frames, albums and gifts).

1. Choose when it Sends on and when it Ends on (up to three months).
2. Choose Who hears about it: clients whose galleries were delivered in the

last one, two or three years, or all of them.

1. Choose a Reminder: none, or a reminder two, three or seven days before

the code runs out, to anyone who has not used it.

1. Leave Open galleries that have closed, until the promotion ends ticked so

clients whose galleries have closed can still order. Untick it and those clients are left out.

1. Write the Subject and What it says, or leave them for us to write.

Their code, the end date and their gallery link are added either way.

1. Press Schedule the promotion. Press Pause on it later to stop it.

It goes out by itself on its start date, once to each client (about their newest gallery). Before then, the list under **What you have running** shows how many clients it would reach and who it would leave out, and why: somebody who has ordered in the last month, has unsubscribed, or has no email address.

What it brought in

Each promotion shows how many it went to, how many were reminded, and the orders placed with its codes and what they came to. Only orders that used a code from the promotion are counted.

The automatic offers

Under Add one you can also set offers that go out by themselves after something happens, such as a gallery being delivered or a wedding anniversary.